Resources Library by ANA

Converging technology, diverging lives

Teenagers are often described as insatiable consumers who are at the forefront of the development of media and communication. However, there are other sides to the story. Always being connected and available can come at high price.Based on...

Catalogue: Telecom 2006

Authors: Erik Kruse, Mikael Bjorling, Fredrik Ohrfelt

October 8, 2006

Finding new opportunities

Mobile phones with integrated GPS, or access to it through Bluetooth technology, enables mobile value-added service companies to provide new and better services based on accurate knowledge of the client's location.This paper describes a new product...

Catalogue: Telecom 2006

Authors: Jose Melero, Jose Delgado

October 8, 2006

Consumer engagement with digital communications services

How can organizations influence consumer engagement in the converged world?This paper highlights a variety of opportunities to promote UK consumers' engagement with digital communications services. A single theme unites all of these opportunities:...

Catalogue: Telecom 2006

Authors: Kate Reeve, Dave Saville

Company: Ofcom

October 8, 2006

Overnight sensations, or long-term feelings?

Market research in general, and in the Telecoms sector not least of all, tends towards the rational and the linear, assuming that the market is consciously aware of what it does and why it does it, and that simply by asking the question, it will...

Catalogue: Telecom 2006

Author: Neil McPhee

October 8, 2006

Learnings from an advanced market Korean trends and technology

Digital technology is growing at an explosive pace, and today, the penetration rate of mobile communication devices, and the carriers' revenue generated from voice calls, has reached a saturation point.Currently, mobile phones have been forced to...

Catalogue: Telecom 2006

Author: Jin-Kook Kim

October 8, 2006

Teleuse on a shoestring

This paper looks at perceived impacts of telecommunication at the Bottom of the Pyramid in India, Pakistan, Philippines, Sri Lanka and Thailand. Strong positive impacts are seen in terms of emergency communication, maintaining relationships, and...

Catalogue: Telecom 2006

Authors: Shaheen Cader, Ayesha Zainudeen, Harsha de Silva

Company: Nielsen

October 8, 2006

Pushing the right buttons

In the competitive mobile telecom market combining price reductions with increasing revenues is of high importance. KPN Mobile and SKIM Analytical have conducted several studies in order to identify key drivers of choice, also taking into account the...

Catalogue: Telecom 2006

Authors: Dirk Huisman, Sander Noorman, Jürgen Warnecke

Company: SKIM

October 8, 2006